Internet Strategies A Corporate Guide to Exploiting the Internet

by Dick Stroud

Doing business on the Internet places new demands on organisations and those determining strategy and direction. It challenges many of the basic assumptions about the structure of business processes, be they channels of distribution, product marketing, customer service or resource management. The Internet does, and will continue to have, a powerful influence on the way we conduct business. In Internet Strategies Dick Stroud sets out to provide a practical guide to this decision-making process, taking a truly strategic approach that shows how companies can exploit the internet for their advantage, now and in the future. Packed with practical advice, diagnostic tools and a range of possible strategies, this book is the ideal read for those recognising the need to embrace all that this new medium has to offer in a way that is relevant and sensible for their business.

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