The Cult of We WeWork, Adam Neumann, and the Great Startup Delusion

by Eliot Brown

The definitive story of the rise and fall of WeWork, by the journalists whose Wall Street Journal reporting exposed the company. Founder Adam Neumann and SoftBank's Masayoshi Son envisioned WeWork as far more than an office space provider—a tech company and AI startup that would also revolutionize education and housing through WeGrow schools and WeLive residences, and might even help colonize Mars. In little more than a decade, Neumann transformed himself and the company from obscurity, raising enormous valuations and attracting investment from venture capitalists and Wall Street elite. The book explores why so many intelligent people fell for the vision and how WeWork ultimately failed.

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